It's finally here. A brand that gets that sometimes you just CBF. A tongue in cheek clothing line that says what you are really thinking at 5am on a rainy Monday morning. Designs that puts a smile on the face of that cutie you see at the gym. Taken me a while to get this started. Why? Cause ironically I just CBF. I've had this concept rolling around in my head for a few years, but fear of failure and that classic "I just don't have the time" made it just a concept. So what's changed? Quite a lot and not much, all at the same time. I have a new found self belief and motivation to achieve. I spend a lot of time telling other people to get stuff done and that if you want something you have to go and get it, yet didn't really follow my own advice. Well now I am, and you get to benefit. What have you been putting off? How do you motivate yourself to get stuff done?